Our mission

Shoshin Matcha launched in April 2019 and from day one it has been our commitment to plant 10 trees for every Matcha sold. We are the first Matcha company in Australia to give something back in this way to the environment and its local communities.

Our core values are HEALTH, NATURE and COMMUNITY.

Together with our community, we are on a mission to plant millions of trees all over the Earth. We are new, but so far we've planted over 21,000 trees in 9 countries! How cool is that?

Trees planted: 21,349

How we do it

We have partnered with a pretty cool organization: Eden Reforestation Projects

Who they are

Eden Reforestation Projects has planted over 830,000,000 trees! WOW! They hire locals to help plant the trees, which is awesome. They are planting trees in:

• Indonesia

• Nepal

• Madagascar

• Haiti

• Mozambique.

• Honduras

• Brazil

• Kenya

• Nicaragua

  For every matcha we sell, we plant 10 trees through their organisation.

Their approach

At Eden Reforestation Projects, they have a holistic approach to the environment, reforestation and ecological restoration.

• Their Local leaders in each country partner with villages that are committed to restoring their forests.

• They employ local villagers to plant new trees.

• They make sure to plant native tree species.

• The people in the villages protect their new forests because they have a vested interest in them.

• Top tier seedling survival rate – over 80%. Even higher when natural generation is factored in.

They start by finding and employing local villagers to plant trees. This helps to provide locals with ongoing income, allowing them to provide for their families again. As the reforestation effort continues, healthy forests begin to grow and the negative effects of deforestation begin to disappear.

Haiti

Haiti is one of the most environmentally degraded countries on earth. With 98% of Haiti’s forests already gone, the UN estimates that 30% of the remaining trees are being destroyed each year. 59% of Haiti’s population live in poverty and 25% in extreme poverty. Not to mention how hard the country has struggled with the devastating natural disasters that have hit the small island nation such as the 2010 earthquake. It is the 10th most fragile nation in the world and reforestation and employing local people are key to turn this fragile nation around. We can all do our part on this one.

Indonesia

Indonesia is one of the most biodiverse regions on the planet. It is home to 12% of the world’s mammals, 16% of the world’s reptiles and amphibians, 17% of the world’s birds and 25% of global fish populations. Indonesia has lost over 40% of its mangrove forests, affecting not only the environment and the species that rely on them, but also the communities that depend on this ecosystem for survival. We want to do something about this and we believe working with local villagers to restore, replant, and protect these unique and vital forest systems is the first step for a big change that needs to happen.

Madagascar

Madagascar has 200,000 species of plants and animals that don’t exist anywhere else in the world. However, more than 90% of its original forests have been destroyed, displacing entire animal species. There is also close to a million people with food insecurity. Most deforestation is directly tied to extreme poverty and by employing local villagers to plant trees the project builds forests and get people out of poverty.

Nepal

Nepal is one of the poorest countries in the world and the rural villagers directly depend on their natural environment for food, shelter, and income. When the local environment is damaged, they are the first to feel the negative effects. The country has a population of over 30 million people who have suffered through a decade of a long civil war; over 25% of the population are living below the poverty line (on less than $1.25 per day). Without financial resources or the knowledge to manage vulnerable resources in a sustainable way, they often further degrade their lands in order to survive. Eden Reforestation Projects is working to support poverty alleviation and environmental restoration and has already planted over 3 million trees in the country.

Mozambique

Mozambique is home to 20 globally threatened bird species, and over 200 endemic mammal species. 68% of its population live in rural parts of the country and over 45% live below the poverty line. The population heavily depends on its natural resources and forests for survival. Mozambique’s mangroves have been largely decimated and destroyed. These mangroves are key to a sustainable local ecosystem. Eden Reforestation Projects is working with local communities and villagers to restore, replant and protect their mangroves.

How damn awesome is what we got going with Eden reforestation projects? They are amazing and we love the work they do. Our agreement with them means that every product you buy, plants 10 trees in one of the countries above.

Matcha + Support for the local communities + helping the environment =

Better than your average tea.

Check out what you can buy to plant some trees!