Shoshin + the world + You

Our purpose is simple.

Provide some of the best matcha coming out of Japan while planting millions of trees in developing countries. And, do it in the most sustainable, ethical and moral way possible. The world is at a tipping point and we believe that every company needs to be part of the solution, not the problem.

We run our business with some key motivations.

• Provide the best and fair priced matcha to our customers.

• Offset our entire carbon footprint from production to postage. Be at least carbon neutral.

• Be ethical, be low impact, be good to the planet.

• Use recycled or recyclable products with everything we sell and produce.

• Be a champion for positive change in the world.

• At all times with our business operations, be honest and transparent.

• Plant millions of trees around the planet

• Give back to global communities who really need it.

“You can be the change that you want to see in the world.

All you need to do is take a step forward and do something about it.”

John Cannons - Founder