Shoshin (初心) is a concept from Zen Buddhism which translates as “beginner’s mind”. It’s the act of having an open mind, letting go of all preconceived notions and looking at every aspect of our lives from a fresh, untarnished perspective.

At Shoshin Matcha, we always try to let go of our preconceptions and approach life with the openness of a beginner; from our beliefs around matcha and its importance to our business model. 

Japanese shoshin meaning

“In the beginner’s mind there are many possibilities,

but in the expert’s, there are few.”

Shunryo Suzuki